Mobile phone giant Samsung has been fined $14 million for claiming its phones can be safely submerged in water.
Samsung Electronics Australia Pty Ltd has admitted misleading consumers about the suitability of various Samsung Galaxy phones for immersion in swimming pool or sea water, in proceedings brought by the ACCC before the Federal Court.
The ads even claimed the phones could take “selfies” underwater.
However, the ACCC said the company admitted that if they were submerged in a pool or seawater, the charging port could corrode and stop working if the phone was charged while he was wet.
“Samsung Australia’s water resistance claims have promoted an important selling point for these Galaxy phones. Many consumers who purchased a Galaxy phone may have been exposed to misleading advertisements before making their decision to buy a new phone,” ACCC President Gina Cass-Gottlieb said.
“We have reviewed hundreds of complaints from consumers who have reported experiencing issues with their Galaxy phone after it has been exposed to water, and in many cases they have reported that their Galaxy phone has completely stopped working. function.
“Samsung Australia ads promoting its Galaxy phones featured people using their phones in swimming pools and seawater, despite the fact that this could ultimately cause significant damage to the phone.
“This penalty is a strong reminder to companies that all product claims must be substantiated.”