M7 brings US news channel Newsmax to Europe

The Luxembourg group M7 has entered into a long-term satellite and OTT distribution agreement with the American news channel Newsmax. The deal was announced today at ANGACOM 2022 in Cologne.

Newsmax is available in 52 million pay TV homes in the US and is also available on a number of OTT platforms such as Roku, Pluto and Samsung TV+. Newsmax is now focusing on global expansion, starting with Europe through the M7 group.

Following the agreement with M7, Newsmax will start from June to broadcast for free in HD via the M7 satellite platform at Astra 23.5 East. Newsmax will be listed in the EPGs of Skylink (Czech Republic and Slovakia), Canal Digitaal (the Netherlands) and TV Vlaanderen (Flanders), the Direct-To-Home platforms owned by M7 and running via Astra 23.5.

In addition, Newsmax will be available as a linear OTT channel via the M7 platforms in Hungary (Direct One), Romania (Focussat), Austria (HD Austria) and Wallonia (TéléSAT).

Bill Wijdeveld, VP Platform Content Services at M7 Group, commented: “We welcome Newsmax on board our TV platforms, allowing the channel to launch in multiple European markets in one go. We thank Newsmax for their trust in our service provision and look forward to fruitful cooperation in the coming years.

Andy Biggers, Senior Vice President of Content Distribution at Newsmax, added: “We selected M7 as our European launch partner as it allows us to be instantly available in 7 key European markets. Additionally, being available through Astra 23.5 East enables us to provide Newsmax to third-party operators across Astra’s European footprint with optimal picture and sound quality.

Rajan Sing, Newsmax’s head of EMEA distribution, told Broadband TV News that the plan is to roll out local versions of the channel and not just the US feed. Additionally, the broadcaster is planning a second channel featuring documentaries in the future.