A news channel on Twich to reach young audiences

Aimed at young news consumers, Vice World News is launching a news channel on the Twich streaming platform with two-hour live broadcasts twice a week. “Our audience is young, hip and doesn’t always access the news in the traditional way, so it’s only natural for us to move our global reporting to Twitch,” said Katie Drummond, Senior Vice President of Global News and Global Editor in chief.

A number of reports have shown how media companies struggle to reach young consumers. “These groups are critical audiences for publishers and journalists around the world, and for the sustainability of information, but they are increasingly difficult to reach and may require different strategies to engage them,” l recently wrote. Reuters Institute in its annual digital news report.

The show will take place on Twich Tuesdays and Thursdays, co-hosted by Dexter Thomas and Samir Ferdowsi and will feature major reporting and highlight Vice News’ own stories and investigations. The episodes will air from Vice News’ headquarters in Los Angeles and London.

“We’ve had success on Twitch with other Vice brands, including Motherboard and Waypoint, and have seen interest in our content when it airs on other Twitch channels. It’s yet another way to Vice to meet our audience wherever they are,” Drummond said.

The show will air exclusively on the Twitch platform, but the popular segments will air on the Vice social, digital, and TV channels. The company said.

Lianne Turner, vice president of Global Video for Vice News, will serve as executive producer. Vice Media Group launched a Twitch channel for its gaming brand, Waypoint, in 2016 and a separate channel for its tech and science brand, Motherboard earlier this year.

Vice Media Group describes itself as a global multi-platform media company, launched in 1994 with offices in 25 countries. It focuses on five key businesses: Vice.com, an international digital content network; Vice Studios, a feature film and television production studio; Vice TV, an international television network; a News division and Virtue, a creative agency. The company’s portfolio includes Refinery29, a women-focused global media and entertainment company.

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