KCRA 3 again Sacramento’s dominant news station in May

KCRA 3 again Sacramento’s dominant news station in May

KCRA 3 is again the No. 1 station for news, according to the May 2021 scanning period which ended yesterday. Morning, noon and night, more viewers tuned in to KCRA 3 News than any other Sacramento-area station. homelessness and racism, like our Project Community Special on Anti-Asian Hate in California, helps connect our community through better mutual understanding,” said Ariel Roblin, President and CEO of KCRA 3 and KQCA My58. “As our community begins to emerge from the restrictions and isolation of the pandemic, we are committed to supporting a more informed and connected community.” “This month we were able to foster important discussions about the COVID-19 vaccine, its availability, plus host a phone bank with doctors to answer hundreds of questions from our viewers,” said Derek Schnell, Director of news from KCRA “We will continue to work hard to explore important issues in Northern California and ask your questions directly to experts and officials to uncover solutions that can help our community thrive.” audiences, with 60% of all local news watched Households watching Monday through Friday The 6 a.m. newscast delivered nearly three times as many 6 a.m. to 7 a.m. households as the nearest competitor’s newscast and more than half of all viewers , continuing its dominance as the #1 global morning news dominating the midday newscast, with more than 50% of all households watching nt the news from Monday to Friday. Early EveningKCRA 3 News dominates all early evening newscasts. KCRA 3 News at 4 p.m. Monday to Friday was the leading 4 p.m. newscast, earning 56% of all news watched by households. KCRA 3 News at 5:00 p.m. Monday to Friday was again the top local newscast, reaching more households than all other 5:00 p.m. newscasts combined and attracting 56% of all viewers. KCRA 3 News at 6pm was also the top newscast of the hour, nearly doubling the nearest competitor’s ratings Monday to Friday and also providing 56% of all 6pm viewers. KCRA 3 News at 7 p.m. was the top newscast in its period since its debut in March 2020. In May, it dominated with 80% of all household viewers watching and nearly 4 times the ratings of the closest competitor. Late Night KCRA 3 Monday-Sunday 11pm newscast dominates the competition with more household viewers than all other 11pm newscasts combined, accounting for more than half of all 11pm viewers.

KCRA 3 is again the No. 1 station for news, according to the May 2021 scanning period which ended yesterday. Morning, noon and night, more viewers tuned in to KCRA 3 News than any other Sacramento-area station.

“The success of KCRA 3 has always been rooted in our commitment to service. Covering stories about mental health issues, food insecurity, water shortages, homelessness and racism, such as our special community project on anti-Asian hatred in California, help connect our community through better understanding of each other,” said Ariel Roblin, President and CEO of KCRA 3 and KQCA My58. “As our community begins to emerge from restrictions and isolation of the pandemic, we are committed to supporting a more informed and connected community.”

“This month, we were able to foster important discussions about the COVID-19 vaccine, its availability, as well as host a phone bank with physicians to answer hundreds of questions from our viewers,” said Derek Schnell, news director of KCRA. “We will continue to work hard to explore important issues in Northern California and will ask your questions directly to experts and officials to uncover solutions that can help our community thrive.”

Mornings

KCRA 3 Morning News from 4am to 7am again won all early morning ratings, with 60% of all local news viewed by households Monday to Friday. The 6 a.m. news delivered nearly three times as many 6 a.m. to 7 a.m. households as the nearest competitor’s newscast and more than half of all viewers, continuing its dominance as the No. global morning news.

noon

KCRA 3 News at Noon continues to hold its position as the dominant midday newscast, with more than 50% of all households watching the news from Monday to Friday.

At the start of the evening

KCRA 3 News dominates all early evening newscasts. KCRA 3 News at 4 p.m. Monday to Friday was the leading 4 p.m. newscast, earning 56% of all news watched by households. KCRA 3 News at 5:00 p.m. Monday to Friday was again the top local newscast, reaching more households than all other 5:00 p.m. newscasts combined and attracting 56% of all viewers. KCRA 3 News at 6pm was also the top newscast of the hour, nearly doubling the nearest competitor’s ratings Monday to Friday and also providing 56% of all 6pm viewers. KCRA 3 News at 7 p.m. was the top newscast in its period since its debut in March 2020. In May, it dominated with 80% of all household viewers watching and nearly 4 times the ratings of the closest competitor.

Late at night

KCRA 3 News at 11pm Monday to Sunday dominates the competition with more household viewers than all other 11pm newscasts combined, delivering more than half of all 11pm viewers.